Wednesday, December 14, 2011

Deliver-by-Christmas cutoff date, and another mom blog review!

It's absolutely crazy how quickly the year 2011 flew by. I can't believe it's already the middle of December!

Mommy blogger OpenHands  emailed us yesterday saying that she posted a review of Vortex on her blog. The review is absolutely glowing! She's also doing a Vortex Toothpaste giveaway, so if you've wanted to give Vortex a whirl, this could be your chance!

From her post:

As soon as I opened the package he wanted to try it out, so we put a little bit on his toothbrush  and he immediately loved the colors, when you squeeze the paste onto your brush one strip is red and one is blue.... then he started brushing and he brushed for almost a minute! Which is AMAZING because I am not kidding you when I say he normally lasts for 15 seconds before he is wanting to spit.  So... finally when he did spit, he was excited to see that the toothpaste was now purple! :)

 That first day he brushed his teeth 4 times! I had to finally say "NO! You can not brush your teeth anymore." lol What a great problem to have. 
 Thanks, OpenHands31!

Oh! Also, a quick word about Christmas delivery. While Amazon may cut off our Vortex Christmas sales early, know that if you order directly from our personal store (, the delivery-by-Christmas cutoff date is December 19th! Vortex makes an awesome stocking stuffer...

Wednesday, December 7, 2011

We sold out of our first batch of Vortex! Now onto bigger and better batches...

Things have really been hopping over at Wright Toothpaste. We sold out of our initial run of toothpaste, which was both terribly exciting and just plain terrible, as there were a few folks whose toothpaste shipments were delayed. Thankfully, the nice folks in Muskegon, Michigan (where the toothpaste is made) quickly whipped us up another, BIGGER batch, and now we have plenty of toothpaste for all!

Positive testimonials have also been pouring in, including this one from a mom in West Virginia, who wrote:

"Dr Wright, 
  I just wanted to let you know that we received our toothpaste yesterday and my oldest is loving it! I actually have had to tell him "no you can not brush your teeth again" lol. Thanks so much for sending it our way."

It's tricky when you work for almost twelve years on a product. You stay up past midnight working on prototypes and drawings, all the while thinking, "Am I crazy thinking this will actually work? Am I just wasting my time?"

Well, whew! It takes such a load off of our minds to know that Vortex is really getting kids excited about brushing their teeth.

Now it's just a matter of getting the word out, so a special thanks to the Sunset Hills-Crestwood Patch, who recently interviewed Vortex inventor Dr. Wright. The article can be found here: Retired Dentist Invents Color Changing Toothpaste.

In the article, Dr. Wright dropped a couple of hints about his long-term dreams for Vortex Toothpaste:
"There are plans for other toothpaste colors in the future—the two obvious ones being yellow and blue to make green. Wright wants to call them Popsicle Orange and Wild Apple. He also wants to have an adult version with whiteners and breath fresheners.

Vortex currently retails for $6.95 and is manufactured in a plant located in Muskegon, MI. Wright hopes to mass produce the toothpaste, which will lower the cost.

'I wake up with dreams of big manufacturers. I’ve sold more toothpaste than I ever dreamed,' Wright said. 'Ten years is a long time to spend fighting for your product. But if you truly believe in your invention, the fight is exhilarating.' "

Exciting! Thanks, Sunset Hills-Crestwood Patch!