Wednesday, December 5, 2012

Watch Inventor Dr. Howard Wright Demonstrate Vortex!

Vortex inventor Dr. Howard Wright had a wonderful time at the 2012 Greater New York Dental Meeting last week! Over fifty THOUSAND dental professionals attended!

Our friends over at Dentistry Today filmed many of the exhibitor presentations, and we're pleased to report that they featured Dr. Wright's demonstration of his new FDA-Approved Vortex Color Changing Toothpaste!

From the Dentistry Today website:

Howard Wright, DMD, President of Wright Toothpaste, demonstrates Vortex Color Changing Toothpaste, which changes color when brushed in circles, making it appealing for children. It also contains xylitol, and, because it has no foaming agent, allows fluoride to penetrate the teeth more effectively than other toothpastes.

To watch the whole video, click here!

Thanks, Dentistry Today!

Tuesday, November 13, 2012

Free domestic shipping for all Vortex Color Changing Toothpaste customers is pretty exciting. But we have more exciting news: Vortex has just been included in its very first Holiday Gift Guide! Everyone here at Wright Toothpaste has always believed that our FDA-Approved Vortex Color Changing Toothpaste makes an excellent stocking-stuffer, but it's nice when a blogger agrees!, or In My Opinion... is run by Sally, a mom-blogger and mother of two. She had this to say about Vortex:

Brushing teeth is pretty serious business around here and my children LOVED using this toothpaste. My daughter especially. She is very dedicated when it comes to brushing her teeth and she always asks for this toothpaste. 

So, in my opinion...Vortex Color Changing Toothpaste is wonderful! My children loved the flavor and the fact that the toothpaste changed color. Making their teeth brushing experience fun is important to me, but I want to also make sure the toothpaste is doing its job. I would definitely recommend this toothpaste to any parent, care-taker, grand parent or anyone who has children in their lives. This is a fantastic product that no parent should be without! This would also make a really fun and practical Christmas gift for that special child on your list. :)

Thanks so much for the kind words, Sally! 

Friday, October 26, 2012

Vortex Now Ships Free!

It's true! Everyone here at Wright Toothpaste is so incredibly excited to announce that our FDA-Approved Vortex Color Changing Toothpaste now ships FREE to any US location!

This offer is only good on Amazon and our Vortex Online Store, and only applies to orders shipping to domestic locations.

Exciting, right? So go out there and get brushing!

Tuesday, October 16, 2012

New Vortex Color Changing Toothpaste Review!

Long time, no see, lovely blog readers!

We've been busy as bees over here at Wright Toothpaste, trying to whittle the price of Vortex down while still keeping our manufacturing plant right here in the United States. We've got some good ideas floating around, so keep checking back over the next few days for some exciting news!

We're ALSO thrilled to share with you all a new Vortex Color Changing Toothpaste review!

Heather, a writer for Mummy Knows Reviews, is the mother of a four-year-old girl and a two-year-old boy. She herself has struggled with toothbrushing, writing:
When I first heard about [Vortex Color Changing Toothpaste],  I was intrigued. I personally can't use many toothpastes because the flavors are too strong and it makes me gag. If I have trouble as an adult, I can just imagine how hard the flavors can be to a child... I did try this toothpaste out myself. I was surprised at how mild the toothpaste tasted. The flavor was pleasant to use while brushing my teeth. This is a huge plus for me.

Her son also tried the toothpaste, and seemed to truly like it!

My 2 year old son also tried this toothpaste. This is a fluoride toothpaste but it has 20 % less fluoride than standard toothpaste. This still protects the teeth as well as the other toothpastes. Mainly because this toothpaste doesn't have the SLS and other chemicals found in other toothpastes. Even with less fluoride in this toothpaste I'm hesitant to use this toothpaste too often with my 2 year old. This is because he likes to suck the toothpaste off his toothbrush.  Jerom almost eats his toothpaste instead of spitting it out. So until he learns to spit and not swallow his toothpaste I will limit his use of it.  However he seemed to like it just fine.

Thanks so much for the review, Heather! We're pretty proud of our FDA-Approved Vortex Color Changing Toothpaste, and are thrilled that you liked it!

Thursday, August 9, 2012

Vortex Featured in Dentistry Today!

Exciting news! Our Vortex Color Changing Toothpaste was featured as one of two "First Impressions" products in the July 2012 edition of Dentistry Today!

From the article:
Vortex Color Changing Toothpaste does not contain any foaming agents, nor does it require a strong minty flavor to mask the bitter taste of a foaming agent. Children will like the clean, sparkling taste, and gentle flavor of Vortex Color Changing Toothpaste. Getting children to bush effectively and long enough to make a difference is simply a matter of making the process fun and comfortable.

Check out the rest of the article here!

Thanks, Dentistry Today! 

Monday, April 30, 2012

Alton, Illinois Is Selected as the Next Vortex Test-Market City!

We've been slowly test-marketing Vortex Color Changing Toothpaste in select locations around the country, and we're pleased to add Alton, Illinois to that list! The Altonians (is that the right word?) have been incredibly friendly to us, and The Telegraph, Alton's local paper, even published an article this morning welcoming us to town and detailing for its readers how Dr. Wright brought his Vortex Toothpaste to market (check out the article here). Thanks, Telegraph! We're glad to be in Alton, too!

Wednesday, April 18, 2012

Vortex User Survey Results Are In!

I've just finished up the newest Vortex press release about the survey results--such exciting news!


St. Louis—April 10, 2012—Getting children to brush their teeth doesn’t have to be a battle. A recent survey of Vortex customers reveals that kids are brushing longer and more vigorously with the revolutionary color changing toothpaste! With its gentle bubble-gum grape flavor, no bitter foaming agent, and fun color changing feature, kids genuinely enjoy brushing with Vortex.

69% of parents said their child brushed at least twice as long with Vortex as they did with their former toothpaste, with 8% saying that their child brushed three times longer with Vortex! When asked how vigorously the child brushed with Vortex, when compared with their former toothpaste, 69% of Vortex customers said that their child brushed more vigorously with Vortex than with their former toothpaste.

The comments were also overwhelmingly positive for Vortex. One parent wrote that, “After my kids used their first tube of toothpaste and I had to recorder, they were actually EXCITED when the refills came and rushed upstairs to brush. That was definitely the first time in the annals of brushing history that happened!” Another wrote that, “[S]he loves the flavor of the toothpaste and looks forward to teeth brushing time.”

It’s a clear victory for Vortex Toothpaste inventor Dr. Howard Wright, who specifically designed Vortex to act both as a timer to encourage children to brush for a longer amount of time, and also as a game to persuade children to brush more vigorously. And he’s thrilled that his invention is working out just as he planned.

“Parents tell me that kids will brush and brush and brush until they can make all of the red and blue toothpaste turn purple,” says Vortex toothpaste inventor Dr. Wright. “The fact that they’re in charge of the color change makes them more engaged and interested in the action of brushing their teeth, which is key.”

This new survey data comes on the heels of the news that Vortex protects young teeth two and a half times better than conventional toothpaste. It’s truly an exciting time to be in color-changing toothpaste business.

Vortex Color Changing Toothpaste recently became available in forty-one Walgreens stores and four Dierbergs grocery stores in the St. Louis area. Vortex can also be bought online at,, and Vortex retails for $5.95, and is proudly manufactured in Muskegon, Michigan.

"Vortex Color Changing Toothpaste, JWB random sampling, post-use survey results, February 2012"

With a commitment to local manufacturing and continued innovation, Wright Toothpaste, Inc. is dedicated to solving poor tooth-brushing habits through their unique Vortex Color Changing Toothpaste.  For more information, visit

Jessica W. Buha,
Marketing Director, Wright Toothpaste