Alton, Illinois Is Selected as the Next Vortex Test-Market City!

We've been slowly test-marketing Vortex Color Changing Toothpaste in select locations around the country, and we're pleased to add Alton, Illinois to that list! The Altonians (is that the right word?) have been incredibly friendly to us, and The Telegraph, Alton's local paper, even published an article this morning welcoming us to town and detailing for its readers how Dr. Wright brought his Vortex Toothpaste to market (check out the article here). Thanks, Telegraph! We're glad to be in Alton, too!