Wednesday, April 18, 2012

Vortex User Survey Results Are In!

I've just finished up the newest Vortex press release about the survey results--such exciting news!


St. Louis—April 10, 2012—Getting children to brush their teeth doesn’t have to be a battle. A recent survey of Vortex customers reveals that kids are brushing longer and more vigorously with the revolutionary color changing toothpaste! With its gentle bubble-gum grape flavor, no bitter foaming agent, and fun color changing feature, kids genuinely enjoy brushing with Vortex.

69% of parents said their child brushed at least twice as long with Vortex as they did with their former toothpaste, with 8% saying that their child brushed three times longer with Vortex! When asked how vigorously the child brushed with Vortex, when compared with their former toothpaste, 69% of Vortex customers said that their child brushed more vigorously with Vortex than with their former toothpaste.

The comments were also overwhelmingly positive for Vortex. One parent wrote that, “After my kids used their first tube of toothpaste and I had to recorder, they were actually EXCITED when the refills came and rushed upstairs to brush. That was definitely the first time in the annals of brushing history that happened!” Another wrote that, “[S]he loves the flavor of the toothpaste and looks forward to teeth brushing time.”

It’s a clear victory for Vortex Toothpaste inventor Dr. Howard Wright, who specifically designed Vortex to act both as a timer to encourage children to brush for a longer amount of time, and also as a game to persuade children to brush more vigorously. And he’s thrilled that his invention is working out just as he planned.

“Parents tell me that kids will brush and brush and brush until they can make all of the red and blue toothpaste turn purple,” says Vortex toothpaste inventor Dr. Wright. “The fact that they’re in charge of the color change makes them more engaged and interested in the action of brushing their teeth, which is key.”

This new survey data comes on the heels of the news that Vortex protects young teeth two and a half times better than conventional toothpaste. It’s truly an exciting time to be in color-changing toothpaste business.

Vortex Color Changing Toothpaste recently became available in forty-one Walgreens stores and four Dierbergs grocery stores in the St. Louis area. Vortex can also be bought online at,, and Vortex retails for $5.95, and is proudly manufactured in Muskegon, Michigan.

"Vortex Color Changing Toothpaste, JWB random sampling, post-use survey results, February 2012"

With a commitment to local manufacturing and continued innovation, Wright Toothpaste, Inc. is dedicated to solving poor tooth-brushing habits through their unique Vortex Color Changing Toothpaste.  For more information, visit

Jessica W. Buha,
Marketing Director, Wright Toothpaste

1 comment:

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