Tuesday, January 31, 2012

Hooray! A New Episode of "Dr. Wright Breaks It Down for You!"

Well, January is certainly winding down quickly, but I can't let the month go by without sharing our newest episode of "Dr. Wright Breaks It Down for You! For those who are new to the blog, every week (or so) I have a chat with Vortex inventor Dr. Howard Wright about some sort of scientific mystery that needs unraveling.  I then edit together a short little film to go along with our recording (and occasionally add a few animations made in Microsoft Paint--they're kinda charming in an "I-clearly-made-this-in-MSPaint" way).

So enjoy our latest video podcast: "Help! I Have a Canker Sore!"


Tuesday, January 24, 2012

What's So Healthy about Vortex?

Recently, we've been getting emails from moms all across the country asking why Vortex claims to be so good for kids. "What's so healthy about Vortex?" has been pretty much THE most popular question recently.

Earlier this week, Vortex Toothpaste inventor Dr. Wright sat down and wrote out each reason why he believes that Vortex is the healthiest children's toothpaste on the market. Check out his list below!

When talking about the healthy nature of Vortex toothpaste, or anything for that matter, there are basically two sides to the discussion.  First, you must consider the benefits of each ingredient. Second, you must consider any possibly harmful side effects of each ingredient. 

Let me address both issues in reference to my Vortex Color Changing Toothpaste.

  • Vortex Color Changing Toothpaste has a silicate abrasive which is one of the mildest and gentlest of cleaning abrasives for teeth.    I specifically wanted my toothpaste to have a silicate micro abrasive. 

  •  Vortex has no Sodium Lauryl Sulfate (SLS).  SLS has shown to be damaging to gums, causing up to 90% of all canker sores.  In addition, SLS creates a burning and choking sensation, making the average child brush only seven seconds before stopping.  Lastly it has been shown in multiple research studies that SLS does nothing to clean the teeth.   We have no SLS in Vortex toothpaste.

  • We use a natural bubble gum grape flavoring for Vortex Toothpaste.  Now even though it is natural, when I first tried Vortex during trials the flavor seemed too strong. Despite my manufacturer in Muskegon, Michigan saying that the amount they were using was standard for the other children’s toothpastes they produced, I had them reduce the flavoring by half. I received a modified batch three weeks later with half the flavoring, but the flavoring still tasted too strong to me. I had the manufacturer cut the flavoring in half again, and so Vortex presently has only 25% of the flavoring found in standard toothpaste.

  • In order to make the color change most apparent, I use standard FDA colorants in Vortex. Just like the flavoring, I cut the amount of colorants by half, and then half again so the colorants in Vortex are 25% of what is in standard kids toothpaste.  The intense color change created by these FDA colorants encourages the child not only to brush in circles, but also teaches the child to spit out the toothpaste, as the vivid purple created by the colorants looks very striking when spit into a sink. 

  • Vortex Color Changing Toothpaste does contain fluoride, but it has the absolute minimum amount required by the FDA for fluoridated toothpastes: 990 ppm, or parts per million. Yet despite having a minimum amount of fluoride, Vortex protects teeth from cavities 2.5 times better than conventional toothpastes. This is due to Vortex’s elimination of the foaming agent, SLS (mentioned above). The foam present in conventional toothpaste acts as a barrier, preventing the fluoride from “wetting” the teeth. Without the foaming agent, Vortex is able to impart more fluoride into each tooth, despite having a minimal amount of fluoride in the toothpaste.

  • Vortex Color Changing Toothpaste also contains Xylitol, which is an all-natural sweetener. Research has shown that only 10% Xylitol is recommended in toothpastes, and that is the exact amount found in Vortex.  I know of one toothpaste on the market for kids that has 60% Xylitol--this high level is because they’re trying to block the taste of the foaming agent in their toothpaste.  We don’t have a foaming agent, so we can put the proper amount of Xylitol in our Vortex toothpaste. Keeping the chemical content at a minimum is one of our goals with Vortex.

In sum, because Vortex has less fluoride but provides two and a half times the anti-cavity effect, because we took out the foaming agent and decreased the colorants and flavor (but retained the fun!), and because we make the only color changing toothpaste in the world, I am confident in endorsing Vortex as a healthy toothpaste. In my opinion, Vortex is truly Brushing Made Fun.

Dr. Howard Wright
President, Wright Toothpaste

Wednesday, January 18, 2012

New Episode of "Dr. Wright Breaks It Down for You!" And a new Vortex review!

I hope everyone's New Year is going just swimmingly!

Dr. Wright and I recently found the time to record a new episode of our podcast, "Dr. Wright Breaks It Down for You." The topic for this week's edition was fluoride, a chemical that can be found in Vortex Color Changing Toothpaste. I edited together a short video to go along with the podcast--check it out below!

We've also just received another, very positive review of our Vortex Color Changing Toothpaste!

Leslie from Leslie Loves Veggies writes:

Unlike traditional toothpastes which are flavored with a strong mint flavor which can be very overpowering for young taste buds, Vortex has a bubble gum grape flavor that My Little Guy loves!  In addition, Fluoridated Vortex doesn’t contain Sodium Lauryl Sulfate, an unnecessary foaming agent that may burn gums and lead to painful canker sores.  My Little Guy actually likes to brush his teeth now as you can see from the picture below.  Brushing isn’t a struggle anymore, which means he brushes longer and that means cleaner teeth and that means a healthier smile!

Thanks so much, Leslie! We're so glad that your little man loved Vortex!

Wednesday, January 4, 2012

Three more Vortex Mom Blog reviews!

Happy New Year everyone!

I've come across not one, not two, but THREE more reviews from the blogosphere! Check them out below!

Beautifully BellaFaith is written by Amber, a twenty-something blogger who is mom to a bouncing, beautiful little toddler.

Amber writes:
I've been using Vortex Color Changing Toothpaste for the past week on Isabella, and she always giggles whenever we brush her teeth. She's so interested in the colors changing inside her mouth. Her eyes light up, and she gets so mad whenever I stop brushing her teeth! I'm so glad that I'm able to instill good hygiene without sacrificing comfort. She enjoys having her teeth brushed!
Thanks, Amber! We're glad Isabella likes watching the color change happen--and most importantly, likes having her teeth brushed!

 5 Minutes for Mom was founded by sisters Janice and Susan, who are also moms to four adorable little ones.

5 Minutes for Mom contributer Michelle wrote the Vortex review, and she says:

The fact that the flavor is natural is a huge boost. At this point, the wee ones still don’t like mint flavored toothpastes, but the grape in Vortex has been well-received by them. In fact, the wee ones have asked that I continue to buy this toothpaste instead of the toothpaste I had been purchasing. Unfortunately, it isn’t currently available in stores, but you can purchase it either directly from Vortex or via Amazon for $6.95 per tube.  Did I mention that we are actually starting to see a difference in the gunk that stays on Mister Man’s teeth as he brushes? Maybe he will be able to brush without supervision someday soon.

Thanks, Michelle! Yes, we hope to be available in stores soon, too...

The Grommom is written by Monica, a Hawaiian blogger with four surfing, skating sons (or "groms" as they're called in the islands).

Monica tried out Vortex a few weeks ago, and had this to say:
Vortex actually has the minimum amount of flouride allowed by the FDA, but it puts three times the fluoride in the teeth compared to standard toothpastes!  This is because it isn’t blocked by the foaming agents.  Without foam, the toothpaste is able to adhere closely to the surface of the teeth, protecting them better from cavities! Fascinating, huh?
So far, my boys haven’t missed foam in their toothpaste a bit.
All four of my boys are using Vortex now, and loving it. And they tell me that they are noticing that their teeth are whiter than ever!

Thanks, Monica! Fluoride really is amazing stuff, but it was important to us that Vortex provides the maximum amount of cavity protection with the minimal amount of added chemicals.

Wow. Everyone here at Vortex is so thankful for the positive reception that our little "toothpaste that could" is having.  It's really amazing to see how Vortex is impacting children's oral health care, one smile at a time.